Lamborghini Singapore pre-orders 50 units of LP700-4

Lamborghini

The upcoming Lamborghini Aventador LP700-4 is still a few months away from being revealed at the Geneva Motor Show, but the early returns from the company’s private viewings have indicated that Lamborghini may just have hit a home run.

One of the markets that’s already in-line for the successor to the Murcielago is Singapore, where a pre-production unit was flown in for a private preview for Lamborghini customers. According to Melvin Goh, chief of Lamborghini Singapore, the interest in the Aventador comes as a result of the brand’s growing appeal and improved image and visibility in the Asian market.

“In the last five years since the arrival of the Murcielago and Gallardo, people now understand the cars better and realize the products are good,” he said. “On that note, they are willing to book one even when it’s new and before it is here.”